Human Company has always promoted sustainable and responsible growth, integrating environmental protection into every aspect of its operations. With this vision, the Group has partnered with Treedom, the Tuscany-based platform that since 2010 has enabled people to plant trees remotely and follow their growth online, while engaging local communities in reforestation projects across Africa, Latin America, Asia and Italy.
The partnership between Human Company and Treedom has given life to the hu openair Forest, a project that unites the company, its guests and local areas in a shared mission: to leave a positive and lasting mark on the planet. All of the Group’s properties will be involved, offering guests the chance to plant a tree and make a tangible contribution to the growth of the hu openair Forest. On the occasion of World Environment Day, the Group decided to give the project a further boost: thanks to a dedicated contribution and the involvement of its guests, over 1,300 new trees will be planted — a symbol of a more conscious and responsible kind of tourism.
The collaboration with Treedom is an integral part of Human Company’s Sustainability Plan and reinforces its vision: creating long-term value by starting from what truly takes root. It is a way to connect people, places and nature, turning the open-air experience into an opportunity to regenerate both the environment and local communities. Together with Treedom, Human Company renews its commitment to promoting regenerative and circular tourism, capable of generating real benefits for the land, reducing environmental impact and fostering a shared, living culture of sustainability.