Happiness is natural.

And each of us can and tries to be happy, naturally. This is how we like to think of our guests. This is how we like to think of those who work with us and those who choose to believe in us and support us. This is how we feel and what hospitality means to us. 

We work to plan and create a genuine, tangible synergy between the well-being and happiness of everyone who stays at one of our sites and the prosperity of Nature, which surrounds and supports us, and which we deeply respect.

This daily commitment is something that we have always pursued, guided by our values.

This is how involvement becomes passion.

And since 1982, this passion has nourished us and enabled us to grow, year after year, fuelling us and driving us to improve.

Because even when we look far ahead, we remain connected to our roots.

This is how attention becomes care.

We started as a family business, talking about hospitality. Our goal is to create happy experiences and to make other people, the environment around us and ourselves feel good, in an endless virtuous circle. Where making a difference is always possible.

This is how strength becomes courage.

And courage is what it takes to keep looking ahead and beyond, to new openings and activities, to declare that there can and must be a new way of thinking about tourism and the open air. To bring ambitious, innovative projects to life. To continue nurturing dreams.

This is how imagination becomes creativity.

Creativity has always been a hallmark of Human Company. Every day, we channel our creativity to take on challenges, develop and build for the future, and find new ways to problem solve. To grow with the seasons, and with the people.

This is how trust becomes responsability.

And we feel a strong responsibility to keep the promises we have made to our guests, our stakeholders and those who work with us, by striving to manage natural resources and live on our planet in the best way possible. Because every role has value and every action has meaning.