Close-up of feet with white athletic socks featuring red and blue stripes and red hearts, picnic with a brownie, strawberry, grapes, and cookies on a red and white checkered tablecloth, food and relaxation.

il Mercato Centrale

La bontà è elementare

Looking to diversify our business by adding the food and beverage sector to our hospitality offering, we got involved in developing Mercato Centrale. This project was launched in 2014 based on an idea by restaurant entrepreneur Umberto Montano and our own experience.

Mercato Centrale is an idea that has become a place – a destination for all those who love, live and choose food. Built on the concept of giving back, Mercato Centrale restores value and relevance to artisans and their expertise. At the same time, each city is given back a place that has often been forgotten, disused, no longer alive and no longer lived in by the population, through major redevelopment of the area where each Mercato Centrale is located. 

The first Mercato Centrale in Florence, which saw the first floor of the historic Mercato di San Lorenzo reopened to the public, was followed by openings in Rome (in the former railway workers’ club housed under the Cappa Mazzoniana in Rome’s Termini Station) and a second location in Florence inside the I Gigli shopping centre in Campi Bisenzio with the ai Banchi del Mercato Centrale format. These were followed by the Mercato Centrale in Turin – in the Centro Palatino, in the heart of the Porta Palazzo district, home to the city’s largest multi-ethnic market – and in Milan’s magnificent, historic Stazione Centrale – and in Bolzano, on the second floor of the Waltherpark mall in the heart of the city.  

Four properties in Turin, Milan, Florence and Rome, in addition to the “Ai Banchi di Mercato Centrale” format in Campi Bisenzio

14 million

visitors per year

78 million

in revenue in 2024

100+

active artisans

94

shops across all locations