hu openair, the Human Company brand that showcases the ecosystem of its eleven open-air destinations across Italy and Europe, has signed a partnership with Sony Music Entertainment Italy. The collaboration is founded on shared values and a common vision, with the goal of developing integrated and long-lasting communication projects that enhance and enrich the holiday experience in hu openair villages, strengthening the brand’s connection with families.
At the heart of this partnership is the original song “I Love Summer”, written and performed by Carolina Benvenga together with Riccardo Scirè, and created exclusively as the official new theme song for hu openair villages. The track celebrates the joy of outdoor holidays, nature, and friendship — with a special nod to Huppi, the brand’s beloved mascot. The official video, filmed at hu Norcenni Girasole village in Tuscany, captures the energy and freedom of summer, perfectly reflecting the spirit of hu openair.
The collaboration with Sony Music and Carolina Benvenga aims to offer original, high-quality family entertainment that brings together different generations. Through music and storytelling, the project creates meaningful moments of joy and connection between children, parents, and guests of all ages, reinforcing hu openair’s identity as a brand that celebrates community, sharing, and the authentic open-air lifestyle.
Between hu openair and Sony Music Entertainment Italy
“I Love Summer”, written and performed by Carolina Benvenga with Riccardo Scirè
Open to both guests and locals, held on June 8, 2024, at hu Park Albatros village
On June 8, hu Park Albatros village in San Vincenzo (LI) hosted a free live show by Carolina Benvenga, open to both guests and local residents. The evening marked a highlight of the partnership, turning music into a bridge between travelers and the local community — a perfect expression of hu openair’s inclusive and participatory spirit.