Nature

Alia

Nature

A partnership for sustainability

Human Company strengthens its commitment to ever more sustainable hospitality through its renewed partnership with Alia Multiutility, a leading company in Tuscany in the fields of environment, energy and water management. After the first collaboration launched in 2023 with Palagina, the partnership will expand in 2025 to include three of the Group’s Tuscan properties: hu Norcenni Girasole village, hu Firenze camping in town and hu Firenze Certosa camping in town.

Educating and engaging for real change

The shared goal is to promote a culture of practical and inclusive sustainability through training, environmental education and awareness initiatives aimed at both guests and staff. Alia will design training programmes and multilingual communication campaigns — both digital and printed — to improve waste management and encourage positive habits in recycling and environmental impact reduction. These initiatives will also include educational and playful activities for children, making sustainability an engaging and collective experience.

Together for a more circular and conscious tourism

The collaboration with Alia is part of Human Company’s broader Sustainability Plan, a long-term strategy aimed at integrating environmental and social responsibility into every aspect of the Group’s operations. As stated by Mattia Rosati, Chief Corporate Services Officer of Human Company, “this partnership is a concrete example of how we want to build strong alliances to promote real change.” A shared commitment to a form of tourism that is increasingly circular, conscious and regenerative.